This is a women founders program that cultivates women entrepreneurs by providing business development services and digital transformation support. It serves two categories of young women. Those who are underserved and are building or looking to build MSMEsThose who are underserved and are building or looking to build micro/small-enterprises and those who are building high growth potential businesses. Under WITU Hub, we have the following programs.
WITU HUB
Elevate Program
The program is focused entrepreneurship training and how to run a technology enabled business for women from underserved communities majority of whom are high school dropouts who are running or looking to build a micro enterprise.
The 12 weeks program focuses on providing attitude and behavior change content, developing vision boards, life skills that are not limited to confidence building, self awareness and self esteem, public speaking and communications and mental health.
It then builds onto that with digital literacy looking at basic computer skills and digital marketing, opportunity identification, entrepreneurship, business management, crowdfunding, financial literacy and bookkeeping, marketing, customer development and scaling.
Business Accelerator program
This program focuses on women founders who are building high growth potential businesses and provides a 3 months workshop based program. This focuses on leadership development, product development, customer development and finance, investments and Valuations.
We support women founders get their businesses digitized and digitalized. In this century this not only helps improve and development of processes and system for efficiency and profit maximization but also create access to new markets and access to finance.
Access to finance
WITU encourages the cohorts to form savings groups that act as first lenders to the businesses. Each group lends to its members and WITU also provides small loans to outstanding businesses.
Largely WITU partners with local financial institutions and connects the MSMEs to them for investment.
We are always looking for investors and financial institutions that are looking to invest in women-owned startups in Subsaharan Africa.